Projects and Client Work
Public Relations Communications
Leading up to my campaign course, there were courses that guided me to be able to present a full campaign to a client. This is a media kit created for a music education non-profit located in Athens, GA. I was in contact with the Founder and Executive Director, Natalie Smith, to create a media kit for her non-profit to use. This included a SWOT analysis, press release, media list, pitch, and a social media plan.
Public Relations Management
Along with three classmates, I created a public relations plan for WUGA, a radio station located in Athens, GA. We created goals, objectives, and tactics based off of previous research that was given to us. Included is a GANTT chart and budget to ensure our plan would be implemented in the best way for WUGA.
Public Relations Campaigns
Public Relations Campaigns is a course where we were given a client and created a campaign based on their needs. For this campaign, I worked with classmates to create a campaign for Seacrest Studios in Children’s Healthcare of Atlanta. As a team, we conducted research on what the studio needed to have a more successful presence throughout the hospital. The research included awareness surveys, satisfaction surveys, and interviews. Using our research, I helped create goals, tactics, and objectives to reach the companies needs. A budget and GANTT chart was included in our final book as well. The final book was presented to our client.
*Below are Canva slides and posters I created as a part of the campaign. The final book is our clients private information.